![]() This involves making a profile for yourself. The first step to making a great logo is to figure out what you want your brand to say. To give you an example, take our logo randomizer post for When it Gainz it roars. Visually, it is the main element of your brand design.Ī lot of thought needs to be put into what your logo looks like and what kind of ideas it projects. But your logo is the face of your company. Of course, your brand is more than just your logo you have your company mission and vision statements, your customer service, and your company culture to name a few. Now, one very important element of your branding is your logo. When creating your content, you must remember that everything you post online, all the physical products you produce, your newsletter, your Instagram feed, should be based off of your brand identity. Design is the act of creating this brand, making sure that all the elements represent you and your brand. ![]() So your brand identity is a unique design made up of a combination of icons and words which aims to differentiate you from your competitors. YOU CAN’T CONTROL IT but you can influence it with the use of other concepts.īranding is the umbrella term, which means it encompasses what your brand looks like but also how this is received by the public.īrand identity, on the other hand, is the visible elements that help shape your branding, namely: logo, palette, typography, etc. Branding is how other people perceive you as a company.
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